Showcase: Finding Sponsorship for the Cultural Super Bowl
"We recognized that there was an opportunity for the cultural sector to specialize its fundraising. The sports industry has been so successful at generating income from sponsorship, and I thought that by using the techniques and the approach that the sports industry has used, we can help museums and other organizations maximize their income streams. The cultural sector is hugely undervalued by potential sponsors." Read more about SHOWCASE's approach to partnerships here.