BMW

BMW's no strings attached prize - Interview with Thomas Girst

BMW's no strings attached prize - Interview with Thomas Girst

BMW has been inviting artists since 1975 to create its Art Cars. What were the brand's motivations in starting the Art Journey in 2015?  

We asked ourselves if we could make a difference with cultural engagement and not add to the “bling bling” and exuberance of the 60 billion dollar art market. BMW has been a partner of the arts for half a century - without any vested interest in the field or our own corporate art collection.