adrian cheng

Bringing art to the masses — K11 Founder Adrian Cheng

Bringing art to the masses — K11 Founder Adrian Cheng

K11 Art Foundation, the non-profit organization founded by Adrian Cheng, has been promoting Chinese contemporary artists and curators through collaborations with leading institutions such as the Pompidou, MoMA PS1, the Royal Academy, and Palais de Tokyo. Here Adrian talks about art and branding in the development of K11 Art Malls and C Ventures, his new fund focusing on tech-driven brands.