andras szanto

András Szántó on the Brand-Patronage Continuum

András Szántó on the Brand-Patronage Continuum

András Szántó is a brand advisor, curator, scholar, who has helped to design and continues to advise some of the most respected brand-initiated cultural projects for over a decade. In 2016, along with two partners he launched Culture Projects, which publishes original research on art and culture trends, including a survey of international brands’ engagement with the arts. Here, Szántó shares his thoughts on the lineage of brand patronage and the artist’s relationship with patrons.