Each year, the longstanding champagne house Ruinart commissions an artist to engage with the brand and its history, presenting the work first in Paris, before it tours to some 31 art fairs around the world. We met Frédéric Dufour, president of Ruinart, before the opening of Art Basel in Hong Kong, the first stop on this extensive circuit. He spoke of art, champagne, and emotion.
In museum stores around the world recently we have begun to see these “Museum League” scarves. Can you introduce the project and how you came to the idea? What makes the museum store an interesting space to intervene in for you?
It all started from the consideration that museums are becoming places where the sense of community, the process of identification, passion and faith take place.
BMW has been inviting artists since 1975 to create its Art Cars. What were the brand's motivations in starting the Art Journey in 2015?
We asked ourselves if we could make a difference with cultural engagement and not add to the “bling bling” and exuberance of the 60 billion dollar art market. BMW has been a partner of the arts for half a century - without any vested interest in the field or our own corporate art collection.