larys frogier

Larys Frogier on the Hugo Boss Asia Art Award and Changing Brand-Museum Partnerships

Larys Frogier on the Hugo Boss Asia Art Award and Changing Brand-Museum Partnerships

Larys Frogier is a curator, critic, art historian, and director of Rockbund Art Museum (RAM) in Shanghai. Earlier in October, the exhibition of the four finalist artists for 2017’s Hugo Boss Asia Art Award opened at RAM, showcasing the third success in the partnership between the brand and the museum. Last week, Hangzhou-based video artist Li Ming was announced as the award's recipient for his immersive multi-channel narrative installation. Here, Frogier shares the history of the award and his views on the surprising prospects of corporate sponsorship for museums in Asia today.