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A MaxMara Case Study: What's better, an art prize or a direct commission?

A MaxMara Case Study: What's better, an art prize or a direct commission?

Above the Fold: MaxMara announced both the winner of the Art Prize for Women and a Salon de Mobile commission last month.
Collectively, that's a lot of corporate energy and trust being funnelled into art. The MaxMara Art Prize for Women went to Helen Cammock, whose multimedia work composes narratives of marginalized voices and the black experience.