The Art of Attraction: 29 Rooms, Museum of Ice Cream, and Beyond

The Art of Attraction: 29 Rooms, Museum of Ice Cream, and Beyond

“Art is supposed to slow you down. It sticks in your memory and triggers a second, third and fourth look.” We reviews 3 recent “art attractions” and wonder how to process them visually and culturally.

A MaxMara Case Study: What's better, an art prize or a direct commission?

A MaxMara Case Study: What's better, an art prize or a direct commission?

Above the Fold: MaxMara announced both the winner of the Art Prize for Women and a Salon de Mobile commission last month.
Collectively, that's a lot of corporate energy and trust being funnelled into art. The MaxMara Art Prize for Women went to Helen Cammock, whose multimedia work composes narratives of marginalized voices and the black experience.

Must the Museum be Defended from Branded Content?

Must the Museum be Defended from Branded Content?

Above the Fold: Who Gets to Define the "Museum" Today?
The Museum of Ice Cream has entered into nearly every conversation about the future of museum programming we've had with both [potential] corporate sponsors and museum administrators alike over the past year.

From Jewelry to Crude Oil: New Branded Spaces for Art

From Jewelry to Crude Oil: New Branded Spaces for Art

Above the Fold: A Restored Shanghai Villa Hosts the Collection of the Fondazione Prada
Last fall Prada celebrated the opening of Rong Zhai, the Republican-era residence of flour baron Rong Zongjing.

Finding a Raison D'Etre for a New Luxury-Linked Art Foundation

Finding a Raison D'Etre for a New Luxury-Linked Art Foundation

Above the Fold: From Department Store to Art Production House
The New York Times spent some time in Paris this week (downtime from the runway shows, no doubt) visiting the construction site that will soon become Lafayette Anticipations, a new space for the Fondation Galeries Lafayette.