Op-Ed: Kyle Chayka on Streetwear's Collab Calculus

Op-Ed: Kyle Chayka on Streetwear's Collab Calculus

Special guest columnist Kyle Chayka considers the latest collaboration between Supreme and legendary photographer Nan Goldin, and where the streetwear x artist train might go from here.

Ad Agency as Change Agent - Op-Ed by Samantha Culp

Ad Agency as Change Agent - Op-Ed by Samantha Culp

The discourse around brand-artist collaborations, and more generally, the new ways that companies interact with creative culture, often focuses on those two positions exclusively. The brand and the artist. The corporations and the culture-makers.

When Will Brands Look Beyond Street Art? - Op-Ed by Andrea Hill

When Will Brands Look Beyond Street Art? - Op-Ed by Andrea Hill

"If street art could now reach both high and mass culture alike, then brands could calibrate these flexible associations to fit with their messages and needs. More collaborations ensued with “art world-approved” street artists: MOCA x Levi’s featuring Kenny Scharf and KR, Hennessy and Nike with Os Gemeos, Louis Vuitton with Banksy."

Full-Stack Art Engagement - Op-Ed by Robin Peckham

Full-Stack Art Engagement - Op-Ed by Robin Peckham

"The single greatest place for art, in fact, must generally be within a company or organization, providing alternative thinking strategies, improving environments, and boosting morale—a form of internal communication rather than simply a way for a brand to communicate its values externally."

Protein Agency on Generation Z’s Brand Skepticism

Protein Agency on Generation Z’s Brand Skepticism

Founded in London in 1997, Protein is a multidisciplinary insights and creative strategy agency that has worked with some of the world’s leading brands like Nike, Google, and Anheuser-Busch. They recently released their 2017 Youth Report, exploring the ways that Generation Z perceives and relates to brands, with sometimes surprising results. This resonated with Culture™’s own interest in younger generations, particularly as they become the creators, decision-makers, and audiences of cultural collaborations. We invited Protein’s Insights Director Jamie McCracken to share a few key takeaways from this year’s study below. 
 

András Szántó on the Brand-Patronage Continuum

András Szántó on the Brand-Patronage Continuum

András Szántó is a brand advisor, curator, scholar, who has helped to design and continues to advise some of the most respected brand-initiated cultural projects for over a decade. In 2016, along with two partners he launched Culture Projects, which publishes original research on art and culture trends, including a survey of international brands’ engagement with the arts. Here, Szántó shares his thoughts on the lineage of brand patronage and the artist’s relationship with patrons.